If you own your own business you will have probably heard of SEO. However, just because you’ve heard the term doesn’t mean that you know what it is, or how it affects you. SEO is crucial for running your own business in today’s day and age and without it you will struggle to get to where you need to be.
Luckily we are here to help explain exactly what SEO is and how you can use it to make your business skyrocket!
A simple definition on SEO from the experts in SEO consultant Melbourne
First things first, you need to know what it means. SEO stands for Search Engine Optimisation and it relates to anything to do with your business website or page. Search engines such as Google use a complicated algorithm so that when a user searches for a keyword there are different pages which pop up before others. You’ve experienced it yourself, even if you haven’t realised it. How many times have you searched for something using Google and then clicked the first or second link that appears? These are there because these pages have great SEO and are appearing higher on the list than other similar pages.
How SEO works
So even initially you can see the advantages of having good SEO. SEO is achieved by using certain keywords or phrases in your posts. These are keywords that people are likely to search, which mean that you are getting the traffic from people in your target audience. As well as keywords, you should also be using certain tags which will get your page noticed more. When you create your website you should tag each page of the site with ‘meta tags’. These are tags which describe what the page is about. Then the search engine uses these tags to find out what your page is about and will help it appear in other relevant searches.
SEO packages Melbourne – a valuable investment
Although this may seem quite complicated to begin with, it all becomes very simple after a while. Don’t let the complexity of SEO put you off though, because it is so necessary for a business to not only succeed but to do really well. This is because good SEO brings more traffic to your website and everyone knows that traffic means more potential customers. So by using SEO to bring more people to your page, you are effectively bringing more customers to come and see your products or services.
Think of it like a shop front. All clothes shops will have a target audience in mind, and they may put clothes in their windows which will appeal to their target market. Then those people walk along the high street and see the clothes that interest and appeal to them and go into the shop. Then once they are in the shop they are looking not just at the clothes which appealed to them in the first place, but all of the other clothes which the shop has to offer. SEO is the modern day version of this and it really is invaluable to your business.